Prepaid Legal leads can make the difference between getting good results and defeat in your business. But, not all leads are created equal.
Whether you choose to buy leads or get your own, there are 3 main "archetypes" or categories that you'll find effective in growing your Prepaid Legal business:
1. Potential customers. These individuals are interested in one of your products or services. If happy, they may be carefully introduced to your opportunity with consistent success. But, they didn't begin with an interest in making income, and they're going to need a lot of coaching.
2. Opportunity seekers. These leads are looking for an opportunity to make money. They may or may not be sincere, that's for you to determine. Also, they may or may not have specific interest in network marketing or PPL. Your duty will be to find the genuine ones, address their objections and guide them into your business.
3. Active network marketers. These prospects are already in an business, and seeking leadership in how to be a success. They aren't in Prepaid Legal, but you know two very important things about them: 1) they like the idea of MLM, and 2) they've proven it with their cash by joining a program.
The most qualified prepaid legal leads are those in the third group: current multi-level marketers.
Why?
Well, as mentioned above, you know they have an interest in making cash with MLM. You won't hear them ask, "Is this one of those ponzi schemes?" and other such absurd questions. They're through that; they know better.
They also understand the profession better than someone who's never been in network marketing. So, once they join your group and get trained, they'll generate results much faster (and with less preparation) than the average person.
Lastly, they possibly know other active network marketers: their upline, downline, and even cross-line reps they ran into at their company conference. These are the kind of people you want as a Prepaid Legal Associate in your team.
They're in an opportunity, though, and not likely looking to initiate something new. It's your job to subtly, and with great care, pique their curiosity without setting off any trip wires.
The best way to do this is to lead with an offer that helps them in their existing business... something unrelated to your program. Something generic, like marketing tools or training.
Procure their trust, and make evident your worth to them by helping them move forward with their existing business. Show them that, unlike their existing upline, you are training them things that yield results. But make it clear that the only people who get your true focus are the people contributing to your personal success.
At that time, enrolling in your team will be the next rational step.
In conclusion, you can target potential customers, you can go after opportunity seekers, or you can go after active MLMers. Of the three, active MLMers have the maximum potential to explode your downline with the least effort. Focus your effort there, and your business will never be the same.
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